RoleArt Direction, Graphic Design, Illustration
Branding for Désir, a new Belgian beer.
Désir is a triple beer brewed by Brewery Michiels.
The beer consist out of water, 3 different kinds of hop, malt, spices and yeast.
It's made grandmother's way and it should represent cosiness and trust.
Later, a beer named 'Zwarte Swa' will launch, who suppose to be Désir's lover.
You can see how Désir is looking to the right on the bottle, she's looking to her lover Swa, while he's looking at her.
Note: The illustrated old lady is made by an external illustrator.