Design Museum Denmark

New identity for Design Museum Denmark, a museum in Copenhagen for Danish and international design & crafts.

Design Museum horizontal 02
Design Museum horizontal 01

During my internship at Urgent.Agency in
2016, I got the chance to work on the new
identity for the Design Museum Denmark. The museum is based in the center of Copenhagen and features work from famous danish designers.

Graphic Design
Design Museum
Design Museum vertical 02 Design Museum vertical 01

During our research for the new identity
we looked into the history of the museum.
In their archives we found an old typeface
named ‘Flexibility’, a font created by the
Danish architect & designer Naur Klint.

This historic typeface got digitalised and
used as the new font for the logo. To give the
logo a more modern look, we added a
transforming letter D and some playful

Design Museum horizontal 03
Design Museum horizontal 04